Build the business you dreamed of.
Surround yourself with ambitious estate agents, proven coaching, world-class training and a community that genuinely wants to see you succeed.
A community of working UK agents, led by Adam Mackay and the team.
You're in business. Never on your own.
The people, the coaching and the backing you need, all in one room.
Helping estate agents build better businesses. Together.
That is the whole idea. Better businesses, better lives, built alongside people who want the same.
Real people. Real support. Real growth.
Real Agency Hub is a community of ambitious UK estate agents who want a better business and a better life. Share a win, ask a question, bring a problem, and get real help from people who do exactly what you do.
It is built to raise the standard of estate agency: honest coaching, world-class training, and a room that holds you to your goals. Come as you are, and grow at your own pace.
Brand graphics stand in for now. Your own meeting photos go here.
Ask once. Get a real answer.
Post the deal you are stuck on and pick up answers from agents who have handled the same thing. No theory, no gurus, and no waiting a week for a reply.
Sales, lettings, compliance, marketing and content, each in its own room. Join the ones that fit you, and skip the rest. You are always in control of what you are in.
Join the conversationCommunity beats competition. Every time.
Everything an ambitious agent needs, in one community.
Free to join, and free to stay. Give what you can, take what you need, and grow together.
The community
One hub that ties every Real Agency chat together, by subject. Sales, lettings, compliance, content and more. Join the rooms that fit you, skip the rest.
Coaching and training
Honest coaching and world-class training, built for how the UK market really works. The Agency Blueprint, marketing, the numbers, and performance.
The Real Agency Podcast
Honest conversations with working agents and industry names. Free on every platform, and a slower way to get better that fits around the day job.
Free resource library
Guides, templates, tutorials and playbooks you can use the same week. The listing presentation, the fee tracker, the going self-employed guide, and more.
Events, live and in person
Webinars with working agents and performance coaches, and meet-ups where you learn what is working now and see it up close.
Accountability that sticks
Set a goal, say it out loud, and have a room in your corner keeping you to it. Raise your standards, and raise your business.
Being self-employed shouldn't mean being by yourself.
Grow your business without growing alone.
You bring the graft. The room brings the backing.
Every week, the room gets to work.
A live mastermind, every week. Bring the deal you are stuck on, the fee you are fighting for, or the target you are chasing. Leave with a plan and a room full of people holding you to it.
- Real accountability, week in and week out
- Live problem-solving with working agents
- The Thursday inner circle for the regulars
The Real Agency calendar.
The masterminds, webinars and meet-ups that keep the room moving. Here is what is coming up.
Our events
Bring the deal you're stuck on and leave with a plan.
Practical AI you can use in your business this week.
A full day with the room, four times a year.
The self-employed starter course, at your own pace.
Industry dates
- EA Masters2026 — date to confirm
- The Negotiator Conference2026 — date to confirm
- Propertymark ONE2026 — date to confirm
- The ESTAS Awards2026 — date to confirm
We'll keep these updated so you never miss the ones that matter.
Online booking is coming soon, so the "Reserve your place" buttons currently point to the join enquiry.
Support isn't a luxury. It's a competitive advantage.
No software. No forms. Just start a conversation.
Most agents come for the coaching and the community and never need anything more. Here is how it starts.
Say hello
Message us and introduce yourself. That is your sign-up. No account, no card, no catch.
Quick intro
We ask about your experience, your goals and what you want to learn. Takes about two minutes.
Start learning
Get pointed to the right rooms, the right resources and the sessions that fit where you are now.
Go deeper
Share your work, get feedback from working agents, and grow at your own pace with people who have your back.
Learn. Grow. Belong.
Free to join, and free to stay. Come for the coaching, stay for the people.
Free to start. More when you are ready.
The community, the podcast and the library cost nothing. Everything beyond that is a choice you make in your own time.
Everything you need to get going, open to everyone.
- Free guides — going self-employed and using AI
- AI webinars and the fast-track course
- Free webinars, online and in person
- Free local masterminds, open to all
- The Real Agency Podcast and resource library
Set up your account and see the numbers for yourself — for individuals and for teams.
- An explainer video and the full picture
- A financial calculator and budget planner
- "Why eXp" and real testimonial videos
- Guidance on choosing the right sponsor
- A post-meeting summary and your figures, saved to your login
The full room and the full support, week in, week out.
- Weekly mastermind and quarterly in-person masterminds
- AI support built into your business
- Marketing support
- Business and performance coaching
- The agent-attraction weekly mastermind
Where ambitious agents belong.
Real words from real members.
After 25 years in this game I thought I'd seen it all, but the masterminds still sharpen me every week. Real Agency is the room I wish I'd had years ago — agents who genuinely want each other to win.
Going personal was the best move I ever made, and Real Agency made it far less lonely. The coaching and the backing mean I've got a whole team behind me, even though it's my name over the door.
No fluff and no tie-ins — that's how I run my agency, and it's how this community runs too. The weekly masterminds are honest, practical, and they hold you to exactly what you said you'd do.
The training here is genuinely world-class, and the people lift you on the days that are hard. It's given me the confidence and the tools to keep raising my own standard.
Selling homes has always been about people for me, and that's exactly what Real Agency is. Coaching, accountability, and a room full of agents who genuinely have your back.
Building a modern agency in South Wales, the support here has been a game changer. The masterminds keep me focused on what actually moves the business forward.
From first-time buyers to the very top end, I want every client to feel looked after — and Real Agency helps me deliver that. Approachable, generous with advice, and always pushing you on.
Nearly twenty years in and I'm still learning something every week. The community keeps me sharp on lettings and management, and the accountability is second to none.
You are one message away from the room.
Leave your name and the best way to reach you. We will point you to the right groups and get you started. No script, no hard sell.
- Free to join and free to stay
- Built for ambitious UK estate agents
- A real answer from real agents, fast
Raise your standards. Raise your business.
From working agents, not gurus. Every contributor still does the job, or has done it at the top for real.
Built by working agents.
Every contributor is either a practising estate agent or a proven performance professional. Headshots are placeholder monograms for now.
33 years in residential estate agency, co-founder of Real Agent, and the founder of the Real Agency community.
Working estate agent15 years selling homes across Monmouthshire and South Wales, and a multi-award-winning agent.
Working estate agent25 years in residential estate agency, and a founder member of the Real Agency community.
Working estate agentOlympic silver medallist and performance speaker. Brings the mindset, focus and resilience that separate the best from the rest.
Performance professionalThree-time Olympic medallist and one of Britain's most decorated field athletes. High-performance habits, applied to the business of agency.
Performance professionalAward-winning estate agency practice, sharing what works on the ground in the UK market today.
Working estate agent